Full-stack designer and developer
My freelance project
Winter 2019, 8 Weeks
Positioning
To understand the shop and its customers better, I conducted interviews with the owner and its customers. After researching, I understood the main focus of this project and created several user personas.
Persona
This project aimed to
engage the middle-aged people and elderly through a nostalgic experience, enhancing the perception of the traditional noodle crafted by Chun Kee Noodle Factory.
Design the branding
To revamp its branding, I did a lot of research in the possible design direction of the website. Then, I recommended my client a style that was inspired the 60s Chinese restaurants in Hong Kong, which was to create a historical and vintage feeling to the elderly and middle-aged customers who grew up at the time.
Design the branding
Before deciding on the final logo design, I discussed my sketch and the two design directions with my client, which helped me and my client to figure out the details of the design together.
Sketches
Design Ideas
Design Iterations
Accompanying the logo design, I also decided on the visual element of the website.
Final logo
Branding Elements
Keeping mobile-first design in mind, I created two versions of the prototypes for the website.
After coding the first version of the website, I used Mouseflow.com and free-form user testing to test my website. Through these processes, I learned several key insights and improved the design.
Branding, Website Design & Advertising
Mobile & Website Design
Promotional Design
Graphic Design
